Introduction Digital Marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
- Increasing Visibility
- Visitor's Engagement
- Bringing Targeted Traffic
- Lead Generation
Analysis and keyword Research
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Keyword Analysis
- Choosing Right Keywords To The Project
Search engine optimization (seo)
- SEO Fundamentals & Concepts
- Understanding The SERP
- Google Processing
On page optimization
- Meta Data Optimization
- URL Optimization
- Internal Linking
- Canonical Implementation
- H1, H2, H3 Tags Optimization
- Image Optimization
- Landing Page Optimization
- Creating XML Sitemap
Off page optimization
- Link Building Tips & Techniques
- White Hat And Black Hat SEO
- Alexa Rank, Domain
- Link Acquisition Techniques
SEO Updates and Analysis
- Google Panda, Penguin
- Humming Bird Algorithm
- Google Penalties
- SEO Tools For Website Analysis
- Competitor Website Analysis And Backlinks
- Backlinks Tracking, Monitoring
Local Business & Google Mapping
- Creating Local Listing In Search Engine
- Google Places Setup
- Search Engine Visibility Reports
- Verification Of Listing
- Google Reviews
Google ad words or pay per click Marketing
- Google Ads
- Introduction To Online Advertising
- Ad words Account And Campaign Basics
- Ad words Targeting And Placement
- Ad words Bidding And Budgeting
- Ad words Tool
Social Media Optimization (SMO)
- Introduction to Logistic Regression
- Logistic Regression use Cases
- Understand use of odds & Logit function
- Predicting Credit Card default Cases
- Social Media Optimization
- Introduction To Social Media Networks
- Types Of Social Media Websites
- Social Media Optimization Concepts
- Facebook, Google+, LinkedIn, YouTube
Social Media Marketing (SMM)
- Facebook Optimization
- FanPage Vs Profile Vs Group
- Creating Facebook Page For Business
- Increasing Fans And Doing Marketing
- Facebook Analytics
- Creating Advertising Campaigns
- Payment Modes
Introduction To Twitter
- Creating Strong Profiles On Twitter
- Followers, Retweets, Clicks
- Conversions, Hashtags
- What Is LinkedIn?
- Individual Profile Vs. Company Profile
- Branding On LinkedIn
- Marketing On LinkedIn Groups
- Tools & Techniques
- Google+ Groups
- Google+ for Businesses
Google web Analytics
- Getting Started With Google Analytics
- Navigating Google Analytics
- Real-Time Monitoring
- Live Data
WEBMASTER TOOLS :
- Adding site and verification
- Setting Geo-target location
- Search queries analysis
- Filtering search queries
- External Links report
- Crawls stats and Errors
- Robots.txt and Links Removal
Executive Program in Digital Marketing Technology
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The basic functionality of LinkedIn allows users to create profiles.Users can find jobs, people and business opportunities. Users also have the ability to follow different companies.
Twitter is an American microblogging and social networking service on which users post and interact with messages known as "tweets".
Google+ (pronounced and sometimes written as Google Plus; sometimes called G+) was a social network owned and operated by Google,It covers YouTube, Gsuit Admin.
Facebook Business provides the latest news, tips and best practices to help you meet your business goals.
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Frequently Asked Questions
What is Digital Marketing?
Digital Marketing is all about Brand Marketing tactics via Online Channels. It Includes various methods and Techniques like SEO, SEM, Link building, Email marketing, PPC, etc.
What is SEO?
Search Engine Optimization or SEO is a technique in Digital Marketing that allows increasing the website traffic quality through organic search engine results.
What are on-page and off-page optimization?
On-page optimization directly handles the structure and content of a site whereas off-page optimization boosts the search engine ranking by fetching external links to point back to it.
What is keyword Streaming?
Keyword Streaming means Analyzing the Relevant Keywords and choose the best keyword for the Website based on its target, in order to get organic traffics and leads through the keywords.
Explain PPC or Pay Per Click Advertising?
In Pay Per Click Advertising, Advertisers pay the Publisher (website owner or a host of the website) when the ad is clicked.
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