Post Graduate Program in Digital Marketing

Become the First Generation Leader of the Digital Marketing Revolution.

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Online-Live

Format

12 Months

Recommended 2 Hrs./Session

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VIDEO

Become the First Generation Leader of the Digital Marketing Revolution

Course Overview

A.Social Media

1.Digital Marketing Overview
  • Getting Started with Introduction
  • Understanding Course Expectation:Business, Job, Freelance, Growth
  • Digital Marketing Around us
  • What is Digital Marketing
  • Why is Traditional marketing outdated?
  • Digital Marketing Possibilities
  • Traditional Marketing & Its Disadvantages
  • Advantages of digital medium over other media
  • Favorite digital brand & its Scope of Improvement
  • Digital medium in today’s marketing plan
  • Course Structure overview
  • Assignments
2.Persona Building & Competitor Analysis
  • What is Marketing?
  • Importance of Marketing
  • Principles of Management
  • Types of Marketing
  • Marketing Strategy
  • Low Cost Marketing
  • Guerilla Marketing
  • Business Communication & Information Systems
  • Consumer Behaviour
  • Marketing Channels
  • Persona Building Tool
  • Assignments
3.Basic Graphics Design Tool
  • Importance of graphics in Marketing
  • Free images Finding site
  • Free Video Finding Sites
  • Copyright Free Music
  • Canva Tool:Instagram Post, Marketing Video Making,
  • Banner Designing, YouTube Thumbnail, Logo making,
  • PPT Designing, Visiting Cards Making.
  • Canva Tool Paid Features
  • Alternative Tools for Canva Tool
  • Branding asset building
  • Assignments
4.Social Media-Fb Organic
  • Social Media Introduction
  • Difference Between SMO & SMM
  • Major Social Media
  • Account Setup
  • Organic Facebook Group Strategy
  • Facebook Events Creation
  • MarketPlace Product Listing
  • Facebook Story for marketing
  • How to Go Facebook Live
  • Job Posting & Searching on Facebook
  • Emoji & Hashtag finder
5.Social Media-Fb Content Calendar
  • What is a content calendar?
  • Why to use a content calendar?
  • Evergreen Activity
  • Moment Marketing ideas
  • MEME content
  • Industry updates
  • Important Days
  • Product/ Service Promotion
  • Famous personalities birthday
  • Creative Posts
  • Calendar building
6.Facebook Page
  • Difference between Fb Page & Profile
  • Why do we require a Facebook Page?
  • Page Creation & Setup
  • Names and Usernames
  • Edit Tabs & Template
  • Public & Admin View
  • Call to Action button
  • About Section Setup
  • General setting
  • Service & Products
  • Events & Jobs
  • Page Insights
  • Publishing Tools & Creator Studio
  • Concept of Page Quality
  • General & Messaging Setup
  • Page Roles
7.Facebook Ads
  • Fb Ad Account creation
  • Hierarchy:Campaign, Ad set, Ad Copy
  • Campaign Objectives
  • Objective wise campaign creation
  • Brand Awareness & Reach
  • Traffic, Post engagement, Page likes, Event responses
  • App Install, Video Views
  • Lead Generation & Messages
  • Conversions, Catalog sales, Store traffic
  • A/B Testing, Dynamic Creative
  • Remarketing & Conversion Tracking
  • Ad Copy Types, Instant Experience
  • Assignments
8.Instagram
  • Introduction about Instagram
  • Types of Accounts: Personal, Professional & Creator
  • Username/ Insta Handle selection strategy
  • Instagram Name & Profile
  • How to write outstanding bio
  • Call to Action in Bio
  • Types of content:Photo, Feed Video, IGTV, Story, Reels
  • Content Key Elements
  • Best time to post on Instagram
  • How Instagram Algorithm works
  • Quality Post Measurement
  • How to write caption
  • Caption CTA's:Engagement,Web Traffic
  • What is IGTV & its benefits
  • Importance of Instagram Live
  • Hashtag strategy
  • Instagram Guides Features
  • Assignments
9.LinkedIn Profile Optimization
  • Linked Account Basics
  • Finding Profile ranking keywords
  • Profile Highlights
  • Name Pronunciation Feature
  • About, Featured, Dashboard, Activity
  • Experience, Education,
  • Public Profile & URL
  • Website Profile Badge
  • Content creation:Photo, Video, Job, Article & Carousel post
  • Content Posting strategy
  • LinkedIn Page creation & setup
10.LinkedIn Ads
  • Linked Ad Account creation
  • Account Hierarchy:Campaign Group, Campaign, Ads
  • LinkedIn Campaign Objectives
  • Brand Awareness,Website Visits
  • Engagement, Video views
  • Lead generation
  • Website conversion, Job applicants
  • Ad Types:Single Image, Carousel, Video, Text Ad
  • Ad Types:Spotlight, Message, Conversion, Event Ad
  • Assignments
11.Twitter Organic Branding
  • Twitter Account Setup
  • Features of Twitter
  • Best practices on twitter
  • Types of content:GIF, Photo, Video & Pole
  • Twitter Analytics
  • Display & shortcuts
  • Hashtag ranking strategy
  • Political branding
  • Use of TweetDeck Tool
  • Assignments
12.Twitter Ads
  • Twitter Ad account creation
  • Eligibility criteria
  • Twitter Campaign objectives
  • Rach, Video Views
  • App Install, Website clicks
  • Engagements, Followers
  • Tweet targeting
  • Twitter Audience Platform
  • Assignments
13.Soical Media Automation Tool
  • Postcron
  • Buffer
  • Hootsuite

B.Google Ads

1.Google Ads Account Setup
  • Google Ads Introduction & Account Setup
  • Understanding Dashboard:Campaign, Ad Group, Ad Copy
  • Stepwise Search Campaign Creation
  • Campaign Mapping
  • Targeting:Language, Device, Demographics, Budget & bidding
  • Types of Search Ads
  • Keyword Match types:Broad, Phrase,Exact, Negative & Broad Modifier
  • Search Ad Extensions
  • CTR, CPC, Landing Page Experience
  • Ad Rank, Auction, Quality Score
  • Keyword Research Tool
  • Standard Display Ads
  • Targeting:Audience, Keywords, Topics & Placements
  • Smart Display Ads
  • Display Ad Types:Responsive & Upload
  • Video Ad Types:Custom,Skippable, Non-Skippable,
  • Video Ad Types:Drive Conversion, Ad sequence, Shopping
  • App Campaign creation
  • Smart Google Ads
  • Local google ads
  • Discovery Ads
  • Shopping Ads:Product merchant creation
  • Remarketing & Conversion Tracking
  • Assignments

C.Wordpress Website

1.Basics of Wordpress
  • What is wordpress?
  • Difference between wordpress & coded website
  • How to buy Domain & Hosting
  • Website configuration
  • Wordpress Installation on Local Host
  • Theme Selection, Menu creation, Site Identity
  • Default Home Page Setup
  • Inbuilt Gutenberg block editor
2.Elementor Theme builder
  • Elementor:Page,Blocks,Template
  • Elementor Section:Insert Section, Heading, Image, Text Editor, Button
  • Elementor Section:Button, Video, Maps, Short Code, Icon, Counter,Bars
3.Best Add On Plugins
  • Atra strater template
  • Blog Page Designer, Smart slider
  • Form Builder: Contact form 7, Ninja, WP Forms
  • GTranslate, Click to Chat, Disable Right click
  • Woocommerce Plugin

D.SEO

1.Basics of SEO
  • What is SEO?
  • History of Google
  • Types of SEO:On Page, Off Page & Technical
  • How Search Engines Work?
  • Google Major Algorithm
  • Benefits of SEO
2.Keyword Research
  • What is the keyword? SEO use?
  • Primary & Secondary keywords
  • Long tail & Short tail keywords
  • Keyword Research:Manual,Google Suggest, Google Keyword Planner
  • UberSuggest, Answer the Public, Keywordtool.io, Google Trends
3.On Page SEO
  • On Page Ranking Factors
  • Keyword Mapping in website
  • Title Tag best practices
  • Description Tag
  • Use of Yoast SEO Plugin
  • Right way to map Keyword in URL
  • Importance of H1 Tag for SEO
  • Keyword mapping in content
  • Keyword Stuffing & Keyword density
  • Keyword in Footer
  • Image optimisation
4.Technical SEO
  • Optimizing non content SEO elements
  • What is Sitemap? its Use.
  • Sitemap Types:HTML & XML
  • How to hide page from Crawler using Robots.txt
  • Robots.txt implementation.
  • Broken Link Issue & Solution
  • Redirection techniques: 301 & 302 redirection
  • How to avoid URL Duplication using Canonical Tag?
  • SSL:Direct SEO ranking Factor
  • How to optimise website speed
  • Mobile responsive site checkup
5.Off Page SEO
  • What is Off Page SEO?
  • Earning Backlinks through Off Page SEO.
  • Off Page Activities:Business Listing, Social Bookmarking
  • Social Media Optimisation, Web Directory Submission
  • Image,Video, PPT,Infographics Submission
  • Blog Submission & Blog Commenting
  • Article Submission, Q & A Sites
  • No Follow & Do Follow Backlinks
  • Moz Concept:DA & PA
  • Mozbar extension
  • SEO Audit Tools
  • Google My Business Listing
  • Google Search Console
  • Google Analytics

E.Trending Modules

1.YouTube
  • History of YouTube
  • Business Promotion & Source of earning from YouTube
  • YouTube channel creation
  • Channel customisation of:Layout, Trailer, Featured Video
  • Logo, channel arts, About, Links
  • Content uploading:Video, Post, Live
  • Video Uploading Strategy
  • Dashboard Overview, Video Analytics
  • Copyright Issues, Monetization
  • Copyright Free Audio Library,
  • Important Extension Vidiq, Tube Buddy
2.Video Editing
  • Importance of Video Marketing
  • Movavi Video Editor
  • Importing content elements
  • Use of cutter, Video Layers
  • Content Animation
  • Chroma Key Effect
  • Kinemaster Mobile Video Editor
3.WhatsApp Marketing
  • About Whatsapp Marketing
  • WhatsApp business App Features
  • Business Profile, Catalog
  • Short Link, Away Message
  • Quick replies, Label
4.SMS Marketing
  • What is SMS Marketing?
  • Effectiveness of SMS Marketing
  • SMS Marketing best practices:Get Permission, less is more
  • Time Matters, Keep it Fun!
  • Instill Urgency in SMS
  • Make it Exclusive
  • Track SMS open rate
  • Paid SMS Marketing Software
5.Google Adsense
  • How to Earn Money from Google Adsense
  • Adsense Eligibility criteria
  • Types of content that we can monetize
  • Adsense Account setup
  • Website verification
  • Concept of Amount threshold
  • Adding bank account details
6.Affiliate Marketing
  • What is Affiliate Marketing
  • Affiliate Marketing Cycle
  • Why Affiliate Marketing?
  • How to do affiliate Marketing?
  • Build your audience
  • Best Affiliate Programs
  • Account creation for affiliate link
7.Email Marketing
  • Email Marketing
  • Importance of Email Marketing
  • Types of Email format
  • Things to have for email campaign
  • Capturing email list
  • Parts of email
  • Design Layout
  • Effective Email Marketing Strategy
  • Tools to Design email campaign
  • Mailchimp & Gmass
8.MEME Marketing
  • What is MEME Marketing?
  • Importance in branding
  • Concept of Moment Marketing
  • MEME Marketing Templates
9.Podcasting
  • What is Podcasting?
  • Why Podcasting is trending
  • Podcast channel creation
  • Podcast recording & editing
  • Podcast distribution via Anchor

F.Google Data Studio

  • Introduction to Google Data Studio
  • Dashboard Overview
  • Connecting to Search Console, Google Analytics
  • Running & Comparing Calculations
  • Use of Predefined filters
  • Connecting Google Sheet, Visual Elements
  • Pivot Table Feature, Table Function
  • Bullet chart, Time Series
  • Conversion rate events, Sharing Reports
  • Funnel Visualisation via Truemetrics
  • Emojis insertion, Branded Queries

G.Google Tag Manager

  • Google & Benefits of Google Tag Manager
  • Connecting GTM to Website
  • Concept of Tags & Triggers
  • Installing Google Analytics using GTM
  • Variables in GTM
  • Text Click & Button Tracking
  • Outbound link click Tracking
  • Installing Tawk.to Script using GTM
  • Scroll Depth Tracking, Video Tracking
  • Track image hover, Text Copy Tracking

H.App Store Optimisation

  • Introduction to App Store Optimization
  • Why UnInstall rate increases
  • Important elements in App Store Optimization
  • Finding Keywords for App Store
  • Process for App Store Optimization
  • Guide of App Store Optimization
  • Importance of Reviews & Rating
  • Importance of Icon in App
  • link building for Aso
  • Infographics for App Store Optimization
  • App Directories, backlinks using PR Strategy
  • Introduction to Google Play Console
  • Review Analysis in ASO
  • App Screen Analytics in Google Analytics

I.WordPress Ecommerce Website

  • Install & Use of WooCommerce Plugin
  • Install & Setup with Storefront Theme
  • Default WooCommerce Page, WooCommerce Setting
  • How to Add Product in Woo-Commerce
  • How to Create Product Category & Menu
  • How to Add Product Filter Option
  • Set Tax Rates in WooCommerce, Setup Shipping Option
  • Create Coupon Code, Variable Product
  • Add to Cart Page creation, Checkout Page Page Creation
  • Cash on Delivery Payment Method, Razorpay Payment Gateway
  • Introduction to Shopify
  • Setting up a Shopify account
  • Adding products to Shopify & create categories
  • Setting up themes to the Shopify account
  • Shopify Payment Gateway Integration
  • eCommerce best practices

J.Ecommerce SEO

  • Introduction to Ecommerce SEO
  • How to do Keyword Research for Online Shops
  • Concept of Blog on e-commerce website & its benefits
  • Category Pages for ecommerce website
  • How to create the Category Page URLs in ecommerce website
  • Concept of Dynamic Title & Description in ecommerce websites
  • Concept of Breadcrumbs & its Optimization for eCommerce
  • Product Page & Optimization of Product Content
  • Concept of International SEO

K.Content Writing & Marketing

  • Types of Content, Content Marketing Strategy
  • Different Content According to the Platform
  • Research Content using Buzzsumo & Google Alerts
  • Tips For Content Post on Social Media
  • Buyers journey in Content Marketing
  • Informational & Decision Making Content
  • Signs that you have irrelevant content
  • Reality of Clickbait Content
  • Content Syndication into Content Marketing
  • Checklists into Content Marketing
  • Content Curation, Keyword Density checker
  • Plagiarism Checker: CopyScape

L.Facebook ChatBot

  • Introduction to Facebook Chatbots
  • Creating First Basic Chatbot for FB
  • Advance Functions in FB Chatbot
  • Media Elements Options in FB Chatbot
  • Using Intents in FB Chatbot
  • Using Entities & intents
  • Understanding Parameters
  • Creating FB Jokes chatbots
  • Creating Advance Jokes Facebook Chatbot
  • Creating Facebook bot using ManyChat
  • Advance feature in Many chat platform

M.YouTube SEO

  • Introduction to Video Marketing
  • Create A Youtube Channel
  • How To Make a Youtube Channel Art
  • Write a Perfect YouTube Channel Description
  • Youtube Channel Trailer Video
  • Upload Defaults On Youtube, Use Community Tab
  • Upload Videos on Youtube, How to Use Socialblade Tool
  • How to increase watch time
  • Audience retention, Sharing Metric
  • How to Rank Videos, How to Tag Youtube Videos
  • Find Topic for Youtube, Youtube Ranking Factors
  • Strategies for increasing Likes
  • How to add i button in youtube videos
  • End Screen, Create Captions
  • Copyright matching in Youtube
  • Connect Youtube Channel to Google Ads
  • Embed a Youtube Video into a Website
  • Youtube Subscribers using Quora
  • Tips for Making Youtube Thumbnails
  • Youtube Playlist Optimization
  • Youtube Analytics, Realtime - Youtube Analytics
  • Subscriber & Non-subscriber Activity
  • Subscribers Source, How to set Subscribers PopUP
  • Playlist Analytics, Timestamps
  • Hashtags & Video Locations
  • Hook Viewer tips, Understanding Music Copyright
  • Youtube Monetization, Youtube Audio Library
  • Youtube Money Calculator, Connect Adsense & Youtube
  • Youtube Paid Membership
  • YouTube Tool: VidIQ, TubeBuddy
  • Benefits of doing Youtube Live
  • Case Study: Education,Tech, Vlogs Channel

N.GMB(Local) SEO

  • Local Search & Its Importance
  • Create Account on Google My Business
  • Information on GMB Listing
  • Write Perfect Description, Set Services/ Products
  • Hacks to Find Competitor Category
  • Store Codes & Labels, How to Add Photos
  • Importance of Reviews
  • How to deal with Negative Reviews
  • How to create Review Link, Flagging Inappropriate Reviews
  • How to Add Social Media Links
  • SERP Tracker, GMB Citation
  • Difference Between Backlink & Citation
  • Citations Audit report, Find Citations Opportunities
  • Query & Customer Search Insights
  • Views, Customer Action & Direction Insights
  • Phone Calls, Photo Views, Photo Quantity Insights
  • How to Create Posts?Ads in Listings
  • Free Website Creation in GMB

O.Blogging

  • What is Blogging? Difference Between Blog, Blogging, and Website
  • Decide a Better "NICHE" Topic for Blogging
  • Blog NICHE Unique, High Traffic, & Low Competition
  • How to create a BLOG on WordPress
  • Blogger SEO Tips & Tricks
  • Right way to do On-Page SEO for Blog
  • How to write the Blog Content
  • Keyword Research Tools for Blog Content
  • How to use Yoast Plugin for Blog SEO?
  • How to use the Smush Plugin
  • MISTAKES to avoid while Creating a New Blog
  • Different Ways of Grow your Blog
  • Complete Link Building Strategies for Blogging
  • Connect Google Search Console & Google Analytics to Blog

P.Affiliate Marketing

  • How to Create an Affiliate Marketing Website
  • How to Create Affiliate Product Table in WordPress
  • Generate Product Coupons in WordPress?
  • Affiliate Products & Earn it on Muncheye
  • How To Check If Affiliate Program Is Perfect For Us?
  • Headline Analyzer Tool
  • Create an Account on JvZoo
  • Get Product Approval on JvZoo
  • Create Bonuses For Affiliate Marketing Products
  • Use Email Marketing For Affiliate Marketing
  • Different Between Link Cloaking & Link Shortener
  • Cloaked Affiliate Links with the Pretty Links Plugin
  • Upsell & Downsell in Affiliate Marketing
  • Cross-Sell in Affiliate Marketing

Q.Podcasting

  • What is Podcast & Podcasting ?
  • Ways of Earning through Podcast
  • How to Create Podcast on Anchor.fm
  • Different ways of Growing Podcasts
  • How to create the intro of Podcast
  • Decide the Name of Podcast
  • Steps after launching your Podcasts
  • Get Clients from Your Podcasts
  • How to get influencers on the podcasts
  • How to Promote Your Podcast on instagram
  • Grow Your Podcast With Facebook Ads
  • Track Podcast links with Bitly
  • How to Create & Track links URL Parameters
  • Future of Podcasts in India
  • Build community using Podcasts
  • Understanding Podcast in SERPs
  • Ranking of Podcasts in SERPs
  • Content ideas for Podcasts

R.ahrefs Paid Tool

  • Introduction to Ahrefs Keyword Explorer
  • Site Explorer tool in Ahrefs
  • Adding Project & Rank Tracking feature
  • Exploring Content Explorer Feature in Ahrefs
  • Domain Comparison Tool in Ahrefs
  • Batch Analysis Tool in Ahrefs
  • Link Intersecting Tool in Ahrefs
  • Site Audit Tool in Ahrefs
  • Advanced Site Audit Tool Ahrefs
  • Tips & Tricks to use in the Ahrefs tool
  • Alerts & API Feature in Ahrefs

S.SEMRUSH Paid Tool

  • Understanding the Keyword Analytics & Research
  • Understanding Traffic Analysis
  • Understanding GAP Analysis
  • SEO Content Templates
  • Lead Generation Feature, CPC Map Analysis
  • Check the Value of Your Backlinks
  • Keyword Difficulty, Content Analyzer

T.Email Marketing & MailChimp(Paid)

  • Email Marketing? Benefit of Email Marketing
  • E- mail marketing Basics, Email Marketing Myths
  • Different sources for collecting emails
  • Free & Paid Tools for Email Marketing
  • MailChimp Free Access: Account Setup, Free Templates, Run Campaign
  • Email Marketing Automation? How to Start Email Automation
  • How to Build an Email List Fast [FREE] - Lead Magnet
  • ActiveCampaigns Free Access: Setup, Free Templates, Run Campaign
  • Setup and Run Automated Email Campaign in ActiveCampaign
  • What can be different email templates
  • About email marketing Analytics, How to improve Email open rate
  • Create and Run Automated Email Campaign in ActiveCampaign Tool
  • Gmass Free Email Automation Tool
Mailchimp Paid Tool
  • Customer Journey Builder
  • Multiple starting and branching points, Pre-built journeys
  • Custom-coded templates, Multivariate testing
  • SignUp Form Automation:Landing Page, PopPup, Landing Page
  • Survey, Ad:Fb/Instagram, Postcard:One Time Send Recurring Send
  • Ecommerce website integration with mailchimp

U.Adobe Photoshop

  • Adobe Photoshop Introduction
  • Getting started with Dashboard overview
  • How to Create All Custom Shapes in Photoshop
  • Use of the Move Tool in Photoshop
  • Change Foreground and Background Color Marquee Tool, Ruler
  • Use Lasso Tool, Zoom in - Zoom out and Hand Tool
  • Quick Selection & Magic Wand Tool
  • Text Tool:Horizontal, Vertical, Vertical Type Mask, Horizontal Mask
  • Gradient Tool:Linear, Radial, Reflect, Diamond Gradient
  • Color Picker and Eyedropper Tool
  • How to create a Cartoon Banner using Photoshop
  • Hand and Rotate View Tool
  • PRODUCT BANNER with Clipping Mask and Alignment
  • Crop Perspective, Slice, Slice Select Tool
  • Website Design in Photoshop
  • Website Wireframe or Block Diagram in Photoshop
  • Website Homepage as per Wireframe
  • How to design Website Mock-up in Photoshop
  • Create Mobile App Design in Photoshop
  • Mastery in PEN Tool, Use of Brush Tool
  • How to Design a Logo in Photoshop
  • How to Design Animated GIF Image
  • Eraser Tool:Background Eraser and Magic Eraser
  • How to Design Visiting Card using Photoshop
  • Layer Style / Blending Option
  • Layer Style or Blending option(Outer Glow)
  • Assignments

V.Adobe Illustrator

  • Introduction to Adobe Illustrator
  • Quickly Edit Shape Corners
  • Create Art Brushes & Properties
  • Perfectly Type on a Text Tool & Path Text
  • Transformation Tools & Properties
  • Use Shape Merge, Extract, Create and Eraser Tool
  • How to use Blend Tool & its Options
  • Width Tool & Functionality
  • Zoom Tool, Hand Tool, Navigation
  • Advance Selection Tools,How to Use Pen Tool
  • Use Arc, Spiral, Rectangular Grid Tool
  • Use Polar Grid and Flare Tool
  • How to Use Shaper, Pencil, Smooth Tool
  • Warp Tools:Live Paint, Bucket & Puppet
  • Mesh Tool & Symbol Sprayer, Perspective Grid Tool
  • Create Business Card in Adobe Illustrator
  • Make 3d Building Model, How to use Puppet Warp Tool
  • Fashion Design in Adobe Illustrator
  • Make Type in a Circle to Create a Round Logo
  • Pathfinder & Align Panels, Menu-Distort & Transform Effects
  • Freeform Gradient in a Beveled Object
  • Appearance Panel and Text Effects, Create Halftone Effect
  • Seamless Pattern, Custom Scattering Leaves Brushes
  • Distort & Transform Effect, Stylize & Warp Effect
  • 3D Revolve Effect, Creative Business Flyer
  • Assignments

W.Corel Draw

  • Introduction CorelDraw & User Interface
  • Pick Tool Transformations, Create Background Pattern
  • Drawing Tools & Drawing Properties
  • Impact & Graph Tool
  • Object Menu in CorelDRAW: Group, Align, Order, Zoom Levels
  • Freehand, Point, Bezier, Pen Tools
  • Weld, Trim, Intersect, Combine Options
  • Fill, Gradient, Pattern, Texture
  • Interactive Fill, Mesh Fill, Smart Fill
  • Use Text Tool & Complete Property
  • Create Business Card Design in CorelDraw
  • Drop Shadow and Transparency
  • Crop, Knife, Virtual Segment Tools
  • Advance Drop Shadow with Transparency
  • Use Contour Tool, Distortion Tool
  • Cartoon Animation, CorelDraw Logo
  • Masking Image Text,Lens, Texture, Plastic, Bevel Effects
  • Use Photo Cocktail & Pointillizer Effect
  • Assignments

X.Adobe Premiere Pro

  • Introduction to Video Editing & Adobe Premiere Pro
  • Setup New project In Premiere Pro
  • Video Formats, Codecs & Containers
  • Creating New Sequence or Timeline
  • All Toolbar Tools In Adobe Premiere Pro
  • History Panel to Undo/redo Actions
  • Use Video and Audio Transitions Presets
  • Effects Panel & Effects Controls
  • Freeze Video Using Frame Hold Options
  • Video Aspect Ratios, SLOW MOTION
  • Use Audio Track & Clip Mixer
  • Adjustment layer, Fixed effects
  • Video settings for social Media
  • Add Text Effects, Export/Render Settings, Video Editing Challenges
  • Assignments

Y.Portfolio Building & Soft Skills

  • Clearing Online Certification Exams
  • Resume/ CV Building, Project Portfolio building
  • Client Briefing, Grabbing Freelance Projects
  • LineUp Project work, Improving & Monitoring

Z.Soft Skills

  • Job Profile Setup on Job Portals
  • Mack Interviews: HR & Technical Round
  • Working on Interview Question
  • Solving Various Exam Paper based on interview
  • Attending Interviews in corporate
By Google
  1. Google Ads Search Certification
  2. Google Ads Display Certification
  3. Google Ads Video Certification
  4. Google Ads Apps Certification
  5. Shopping ads Certification
  6. Google Ads Measurement Certification
  7. Google Analytics Certification
By HubSpot
  1. HubSpot Inbound Certification
  2. HubSpot Inbound Marketing Certification
  3. HubSpot Email Marketing Certification
  4. HubSpot Social Media Marketing Course Certification
  5. HubSpot Content Marketing Certification
By SEMrush
  1. SEMrush SEO Toolkit Certification
  2. SEMrush Content Marketing & SEO Fundamentals Certification
By Vepsun
  1. Master Digital Marketing Certification

Certifications

Executive Program in Digital Marketing Technology Certified By Google, Hubspot, SEMrush & Facebook,.

Certifications by Google

certificate

Google Ads Search

certificate

Google Ads Display

certificate

Google Ads Video

certificate

Google App Ads

certificate

Google Shopping Ads

certificate

Google Ads Measurement

certificate

Google Analytics


Certifications by HubSpot

certificate

HubSpot Inbound

certificate

HubSpot Inbound Marketing

certificate

HubSpot Email Marketing

certificate

HubSpot Social Media Marketing Course Certification

certificate

HubSpot Content Marketing Certification


Certifications by SEMrush

certificate

SEO Toolkit

certificate

Content Marketing & SEO Fundamentals


Certifications by Vepsun

certificate

Master Digital Marketing Certification


Vepsun Career Assist

WHAT IS CAREER ASSIST?

Career Assist is an integration between Vepsun Technologies and hirist.com to provide career assistance to improve the job search experience & bring you closer to your desired job. With Career Assist, you get a chance to put the gained knowledge towards creating a positive, lifelong impact and move forward into the future with a great deal of opportunities in the area of your interest.

As a part of Career Assist, you will get the Spotlight & Pro-Features for a time period of 6 months. This upgrade on your profile will not only improve your job search experience but also give you multiple benefits like Spotlight and Pro Features.

Platforms Covered

linkdin

Linkedin

The basic functionality of LinkedIn allows users to create profiles.Users can find jobs, people and business opportunities. Users also have the ability to follow different companies.

twitter

Twitter

Twitter is an American microblogging and social networking service on which users post and interact with messages known as "tweets".

instagram

Instagram

Instagram allows you to promote your brand and product in a friendly, authentic way without hard selling to your customers. 80% of Instagram users have made a purchase based on something they discovered on the platform.

fb

Facebook Business

Facebook Business provides the latest news, tips and best practices to help you meet your business goals.

TOOLS COVERED

50+ Advance Digital Marketing Tools

vepsun digital marketing tools

Google Analytics

vepsun digital marketing tools

Google Search Console

vepsun digital marketing tools

Google Ad

vepsun digital marketing tools

SEO Quake

vepsun digital marketing tools

Screaming Frog

vepsun digital marketing tools

Ahrefs

vepsun digital marketing tools

Google Trends

vepsun digital marketing tools

Answer The Public

vepsun digital marketing tools

Keyword Surfer

vepsun digital marketing tools

Google’s Rich Results Test

vepsun digital marketing tools

Merkle’s Schema Markup Generator

vepsun digital marketing tools

Ahrefs’ SEO Toolbar

vepsun digital marketing tools

GTMetrix, Pingdom

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Program Fee

Digital Marketing

INR.1,00,000*

*Inclusive of all Taxes

  • Training
  • 15 Certifications
  • Online - live Classes
  • 0% EMI Option available

EMI Calculator

Program Fee

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Note: *The processing fee (1% of the full loan amount) will have to be paid by the student, and the applicant must earn more than Rs. 15,000 per month in order to avail the loan.

Documents required for the EMI Process

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Address Proof ( Any 2) Aadhar/ Voter ID/ Passport/ DL/ Water Bill/ Piped Gas Bill/ Electricity/ Rent Agreement Franked
NACH ( Any 1) Canceled Cheque/ Bank Statement First Page/ Passbook first page
Bank statements ( Any 1) Salaried - (3 Months), Self Employed (6 months)
Income Proof (Any1) Salaried - Latest Salary Slip, Self Employed - Company Incorporation proof / ITR

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Frequently Asked Questions

What is Digital Marketing?

Digital Marketing is all about Brand Marketing tactics via Online Channels. It Includes various methods and Techniques like SEO, SEM, Link building, Email marketing, PPC, etc.

What is SEO?

Search Engine Optimization or SEO is a technique in Digital Marketing that allows increasing the website traffic quality through organic search engine results.

What are on-page and off-page optimization?

On-page optimization directly handles the structure and content of a site whereas off-page optimization boosts the search engine ranking by fetching external links to point back to it.

What is keyword Streaming?

Keyword Streaming means Analyzing the Relevant Keywords and choose the best keyword for the Website based on its target, in order to get organic traffics and leads through the keywords.

Explain PPC or Pay Per Click Advertising?

In Pay Per Click Advertising, Advertisers pay the Publisher (website owner or a host of the website) when the ad is clicked.

Will you provide study material also?

Yes, we provide in-depth study material on digital marketing that is meticulously structured.

Do you provide Online and Offline classes?

As of now it’s just Online Live mode through LMS due to Covid-19 Pandemic. However if you are interested in offline mode, you can register and we will offer you the seat on a first come first serve basis!

I do not own any website right now, how would I learn?

We provide free Domain & Hosting for every student that enrols with us along with the course. You can build your own website & even earn from it.

Do I need to know any programming language?

You don’t really need to know any programming language to learn digital marketing. During the course, our expert trainer will help you get involved in it whenever necessary.

I am not good at English, can I join?

If you’re fluent in English, then it is an advantage because it will help you to create your own content & get global exposure. If you aren’t too good at English, you don’t have to worry much because our course structure is designed in such a way that you can do promotions in regional languages as well.

Do I need to have a technical background to learn Digital Marketing?

No. Most of us think that to learn digital marketing we need a technical background, which is not true. You can learn digital marketing without any technical background. To learn digital marketing your interest in promotion & branding is sufficient.

Would you provide any certificate for the course?

YES, we provide 15 digital marketing certificates as following:

Google Ads-Search Certification

Google Ads-Display Certification

Google Ads-Video Certification

Google Ads-Apps Certification

Google Ads-Shopping Certification

Google Ads-Measurement Certification

Google Analytics Certification

HubSpot-Inbound Certification

Google Ads-Video Certification

HubSpot-Inbound Marketing Certification

HubSpot-Email Marketing Certification

HubSpot-Content Marketing Certification

HubSpot-Social Media Marketing Course Certification

SEMrush- SEO Toolkit Certification

SEMrush-Content Marketing & SEO Fundamentals Certification

Master Digital Marketing Certification by Vepsun Technology

What if I miss out on any class?

We recommend that you don't miss even a single class. If missed, you can get recorded video sessions on LMS which you can watch anytime. The video will be available for lifetime.

I am a businessman & want to start an online business. How can you help me?

You are most welcome to join us and learn the nuances of the online marketing world! If you are a business professional then bring your business at our doorstep and we will help you to learn & implement digital skills on your brand.

I am doing blogging but not getting good traffic, can you teach me how to promote my blog?

Yes, we will train you how to do keyword mapping and share exclusive tips & tricks to get traffic on your blog.

Is Digital Marketing a successful career opportunity for a fresher?

Yes, it is! As digital marketing grows day by day, every business wants to move to the digital platform. It will create more and more demand for digital experts. Freshers can build a premium career or start their own business with the help of it.

How can I book my seat in the next batch?

Every month we start 3-5 Digital Marketing Weekdays/Weekend batches. You can enrol to the course by connecting with our educational counsellor. Connect on Mail info@vepsun.com or Call 90-363-63007

What is the course fee?

Regarding fees, connect with our educational counsellor & check for any offer! Connect on Mail info@vepsun.com or Call 90-363-63007

What are the job opportunities after completing the course?

Plenty of jobs are awaiting you upon completion of the course! Business professionals are always looking for the right candidates who have digital marketing skills.

You can look into famous job portals like:

https://www.naukri.com/

https://in.indeed.com/

https://www.linkedin.com/

https://www.shine.com/

https://www.monsterindia.com/

What is the average salary package after course completion for freshers?

If you are a fresher, then you can expect around 3-5 LPA. Experienced professionals can expect 5 LPA & above.

What are locations available to get a job in the Digital Marketing field in India?

Location will not be a concern for digital marketing professionals. If you have digital skills, you can do your job by sitting at home as well. You can get jobs in major tier 1 cities as mentioned below: Bangalore, Mumbai, Delhi, Chennai, Pune, Kolkata, Hyderabad and so on.

What are the types of job roles after course completion?

There are various job roles available as per your expertise. A few famous job roles available are:

Digital Marketing Executive

Social Media Executive

PPC Executive

SEO Executive

Social Media Expert

PPC Expert

SEO Expert

Email Marketing Expert

Brand Manager

Digital Marketing Consultant

Digital Marketing Manager and so on.

What is LMS?

The Learning Management System is specially designed for the e-Learning platform.

LMS helps us to conduct online live classes, schedule courses, provide study material, give assignments, conduct examinations, maintain track records of students' progress, and more.

What is the role of a Digital Marketer ?

A digital marketer is responsible for running different digital activities to generate leads and build brand awareness.

Contact Us

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We offer most Advanced Technologies than any other Computer and Business Training Company. Businesses and Individuals can choose from the course offerings, delivered by experts.

Soul Space Paradigm, 3rd Floor, West Wing, next to Hotel Radisson Blu, Marathahalli, Bengaluru, Karnataka 560037

info@vepsun.com

+91 90-363-63007

+91 90-353-53007